What Happened

Ontario’s regulated iGaming market passed its three-year mark in April 2025. iGaming Ontario (iGO), the subsidiary of OLG that manages the market, has published quarterly reports providing aggregate figures on active accounts, total wagers, and gross gaming revenue. These reports represent the most significant public transparency mechanism in the market, though they report aggregate figures rather than operator-level data.

Why It Matters

The Ontario market is cited internationally as a case study in provincial iGaming regulation. Policymakers in other Canadian provinces and in other jurisdictions reference Ontario’s experience. The quality of public reporting on the market therefore matters beyond Ontario’s borders.

What the public record shows (based on iGO quarterly reports):

The market launched with approximately 70 registered operators and grew both in operator count and in reported active player accounts over subsequent quarters. Aggregate gross gaming revenue figures showed consistent growth through the market’s early years, with sports betting and online casino both contributing significantly. The regulatory requirement that operators connect to iGO’s technical environment meant that all market activity flows through a trackable infrastructure.

What remains undisclosed:

  • Individual operator market share and revenue
  • Detailed player demographic breakdowns
  • Problem gambling incidence rates specific to the competitive market (as opposed to the broader Ontario population)
  • Self-exclusion enrollment numbers disaggregated by channel

The absence of operator-level data has been noted by researchers who argue it limits the ability to study competition, pricing behaviour, and responsible gambling outcomes in ways that aggregate figures cannot support.

What’s Next

The three-year mark invites assessment of whether Ontario should revise its disclosure framework to provide more granular public data. Industry bodies have mixed interests: established operators may prefer opacity that hides competitive positioning; public health advocates want more transparency. The AGCO and iGO have indicated that data governance is an ongoing consideration but have not committed to specific expanded disclosures.

Sources